Love a good story-driven newsletter? Me too! Join our community of over 6000+ home industry professionals learning how to tell better marketing stories so they get heard *and* hired ๐. Get straight-talk advice, templates, workshops, and trainings developed specifically for interior designers, architects, and other creatives who love to level up their work in the home industry.
โฐ Time sensitive inspiration from MY inbox! I couldn't have said it any better, so before I say anything more I first want to say, thanks GAIL! ๐๐ฟ๐๐พ๐๐ฝ๐๐ผ๐๐ป๐ Anyone who's been in the design industry even for just a beat has certainly heard of Gail Dobyโa celebrated interior designer with a background in finance and banking. Her business acumen and wisdom has guided numerous designers, architects, and other creative professionals to profitability and financial freedom. Gail's monthly business advice column in Business of Home landed in my inbox THIS MORNING, and I really wanted to share it with you because I had been sitting on a draft of this email since last week and this was the push I needed to get it out! โRead her wise words here then come back to me. This month's she's talking about marketing ๐, here's what you'll takeaway:
...and Iโll add to that some budgeting scenarios below for your marketing. I recommend small businesses in our industry budget between 10-15% of their annual revenue on marketing each year. So depending on your ambition and goals, my napkin math looks like this in three scenarios: ๐ If you donโt have a solid (and inspiring!) marketing plan, but want one fast, I have just a few spots left in September to support you with a Marketing Planning Intensive. In just one week you'll get a fully customized, 12-month brand marketing plan created specifically for your business that outlines all the tasks and action items for you (or your team) to implement throughout the year in a detailed weekly and monthly planner. I'll layout what, specifically, you should do to move the marketing needle and why it will impact your business the most effectively. It's easy to sign up for, costs just Here's what you get:
Let me help make your marketing easier (and more fun!) by holding a spot for you Reader. I won't send additional emails about this service because these spots fill up super quick (last fall all 5 spots were gone in less than a few days...people really love this!), and I've got other exciting news to promote this fall :) If this sounds like the right thing for you at just the right time, you can book your planning session with me here. Consider it only one and a half hours out of your 10h/ week spent marketing and just a small % of your allocated budget to have everything figured out for you for the next year.
โ And PS. ALL Y'ALL SOUTHERNERS... NC, SC, GA, FL, VA, WV, AL, MS, KY, TN, AK, or LA based designers looky here! Designers Today is accepting project submissions for their upcoming issues and possibly the COVER too, submit your work before September 4 to be featured. Muah! ๐ |
Love a good story-driven newsletter? Me too! Join our community of over 6000+ home industry professionals learning how to tell better marketing stories so they get heard *and* hired ๐. Get straight-talk advice, templates, workshops, and trainings developed specifically for interior designers, architects, and other creatives who love to level up their work in the home industry.