Why making genuine connections feels really hard these days—especially online—and how to make it a more fulfilling process.**

Hiya Reader.

Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools.

You’re not alone if the thought of “selling yourself” feels uncomfortable or unnatural.

Here’s why marketing can feel like such a challenge—and what you can do to change that feeling into one that fills you with joy (and pride, too!).

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Marketing isn’t just a creative process—it’s a strategy.​
While creativity is central to great marketing, the success of any gorgeous thing you create depends on a strategic foundation. Without a clear plan, even the most inspired ideas can get lost.

Start by mapping your goals and audience needs before diving into content creation...many creatives thrive with a plan to execute on, and starting with the end in mind can help keep you focused (and satisfied with the results!).

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You’ve been told the work will sell itself.​
The idea that talent alone leads to success is a myth. Gorgeous work will certainly catch people's attention, stop their scroll for an instant, and help you stand out.

But the work alone isn't enough. Your audience needs to understand the value you can bring to them (ie. how will your product or service make their life better?).

Crafting a story that resonates emotionally helps you stand out and build trust. Begin by defining what makes you unique— different from anything or anyone else out there—and then focus on sharing that very thing again and again and again...

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The fear of “selling out” holds you back.​
Authenticity matters, but marketing doesn’t have to feel “salesy.” When done well, it’s about creating genuine connections with people who's lives you truly believe will be irrevocably changed by working with you.

Lean into storytelling frameworks that highlight your passion and purpose.

Do this and you'll never feel icky about marketing again.

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Marketing doesn’t have to feel overwhelming or inauthentic.

In Marketing School for Creatives, I'll teach you how to craft marketing strategies rooted in your unique story—building genuine connections, not just transactions. You'll discover how to align your creativity with proven strategies to grow your business and attract clients who truly value your work.

📚 🎓Ready to turn your story into your most powerful tool? Join us for 20% off until the end of next week with this coupon, ​or there's a monthly payment option too—which is well worth the cost of just ONE of our monthly workshops (but you'll have access to them ALL!).

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**I generated the outline of this email as a demonstration during our "How to Create 5 Pieces of Content in 1 Hour" workshop last week as an example of just one way that joining MSC can help you learn new (and innovative!) ways to speed up your marketing workflow. 🏎️

Join us now in MSC and get immediate access to this recording (and allllll the rest of the workshops and trainings, too).

Hope to see ya in school, Reader!

To your success 🚀

Ericka