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And connect at High Point Market!
Hiya Reader.
There’s a moment that hits me every April and October—usually as I’m sipping coffee on my terrace in my quiet High Point home, the still chilly mornings all to myself before the sun wakes the birds* and the days get started.
It’s the feeling of Market season beginning here—which, as you know, is not just a trade show, but a creative pilgrimage.
A place where our industry gathers to show what's new and noteworthy, to talk shop, share stories, and shape what’s next.
This spring, I’m honored to be moderating and speaking in a series of conversations that feel especially timely and deeply personal.
These aren’t your standard panels. Instead, I've spent the last 6 months working with brands, designers, PR pros, and industry friends to design experiences that are more interactive, thought-provoking, and yes—full of practical ideas you can actually use when you get back to your studio.
Whether you're curious about neuroaesthetics, scaling your business beyond design services, marketing in the age of algorithms, or how to truly sell the experience of your work—there’s something here for you.
I’d love for you to join me, bring your questions, and say hello afterward. And if you’re new to HPMKT or just looking to navigate it with more clarity, I’ve included a few of my favorite Market reads below.
Bookmark the full events calendar >>
Here’s where you'll find me:
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Friday, April 25 at 3pm | Unique Loom
From Interiors to Empire: Scaling your business beyond design
A powerhouse panel on evolving your creative career beyond design services. Whether you’re eager to explore new ventures, pivot, or expand, this panel offers inspiration and a roadmap for your next big move.
Featuring: Marisa Wilson, Kate Bendewald, Jana Platina Phipps
Followed by Pivot & Pour Happy Hour...kick off your spring HPMKT with us at Unique Loom!
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Saturday, April 26 at 10am | Regina Andrew Detroit
Grit & Grace: Building a lifestyle brand with resilience & soul
This isn’t your average panel—it’s a front-row seat to the raw, real journey of what it takes to build an iconic lifestyle brand. I'll be co-hosting this convo with Tori Sikkema, moving through the audience to bring you into an interactive conversation with RAD founders Carla Regina Zajac and James Andrew Slaven.
Limited space available…the first 50 guests will receive a special gift complements of RAD
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Saturday, April 26 at 4pm | American Leather
Selling the Experience of Design
Great design isn’t just about aesthetics, it’s about capturing an emotion, a feeling. But how do designers and brands communicate the intangible—emotion, experience, and sensory immersion—when marketing their work?
Featuring: Cathy Purple Cherry, Stéphanie Le Rouzic, Ashley Ross, Isabel Ladd, Lance Trachier
You're invited to stay after for AL's annual market party from 5-9pm!
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Sunday, April 27 at 10am | The Point
Get the YES: Neuroaesthetics in Interior Design
Gain the vocabulary and knowledge to elevate communication with clients to get the yes, what brands support neuroaesthetic and biophilic design, and how to increase profitability in your business using key neuroaesthetic principles.
Featuring: Eryn Oruncak, Jennifer Farrell
You're invited to stay for a sponsored lunch + private showroom tour of the Phillips Collection immediately after the event.
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Sunday, April 27 at 2pm | The Point
Marketing in the Age of Algorithms
Whether you are looking to grow your brand, gain industry recognition, or attract clients, discover how to build "true fan" relationships and market your way to industry acclaim on your own or with an expert team.
Featuring: Ericka Saurit, Jennifer Smiga, Tina Ramchandani, Rasheeda Gray
Moderated by Alyssa Zimerman
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Monday, April 28 at 10am | Universal Furniture
The Language of Luxury
Let's explore the subtle signals that convey exclusivity, from persuasive messaging and brand positioning to cohesive visual storytelling.
This is my signature talk—and I’m bringing fresh insights and real examples for your marketing in 2025 (and beyond)!
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Monday, April 28 at 12pm | Unique Loom
Crafting Spaces with Color, Heritage & Contemporary Design
Join me for a lively color conversation inspired by the Sherwin-Williams Color of the Year and the personal philosophies behind it by leading interior designers.
Featuring: Elizabeth Scruggs, Alexandre Fleuren, Natalie Miller
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Planning your market adventure? Here are some fun reads to inspire your trip:
Whether we’ve met before or you’ve just been reading quietly from the sidelines (which I love too), I hope this is the Market where we get to connect in person.
🙌 Hit reply and let me know if you're headed to High Point, I'd love to meet you!
With so much gratitude and excitement,
Ericka
* Ya'll...the sound of the birds! It's one of the most magical elements of living in North Carolina, WYKYK ;) 🎶🐦⬛🪺
How to work with me
🚀 Overwhelmed with marketing and ready to try something new? Become the brand that obliterates all the competition when you join us for Marketing School for Creatives. We have a ton of new workshops, trainings, and events designed just for you (including a workshop THIS WEDNESDAY)...join us and make 2025 the year you master marketing! >>
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💡 Want it done for you? From logos to copy to website design and all the marketing in between, explore the ways we can work with you to craft a truly original brand that guarantees marketshare and profit. Book a 15-min call to see if we're a fit >>
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