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🎉 Your Day-by-Day Guide to HPMKT!
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Hi there Reader! Every High Point Market has its own energy. A vibe, you know? Sure, we all come for the beautiful new introductions. But what stays with me most are the conversations in between...the ones on the shuttle, over cocktails, or scribbled into the margins of your sketchbook that somehow turn into your next big idea. That’s why I’m especially excited for this spring market. Because High Point Market isn’t just about showrooms and parties. It’s about inspiration, ideas ya'll! After months of planning, one of my favorite client's creative projects will open its doors: the *new* Amadi Collective showroom, a thoughtfully curated space bringing together 35+ independent textile and home brands from around the world. In collaboration with Design Social, we’ve created a destination that celebrates craft, emerging voices, and the kind of layered storytelling that makes interiors feel truly unique and original. It's the first-of-its-kind trade only, textile-focused showplace devoted entirely to independent brands. It’s exactly the kind of addition High Point needs and I can’t wait for you to see it. That spirit of discovery is also why each market I invest time in curating conversations that push our industry forward. This spring, I’ll be moderating and participating in several discussions around branding, visibility, partnerships, luxury clients, and the future of design. If any of these topics intersect with what you’re building in your own business, I’d love to see you there. Here’s where you can find me next week in High Point! Friday Friday, April 24 | 3–5pm Opening Preview & Cocktail Reception​ Celebrate the debut of the new Amadi Collective showroom with an exclusive first look at a curated lineup of independent rug, textile, and home brands. Expect cocktails, light bites, and a chance to meet some of the most exciting emerging makers in our industry. A beautiful way to ease into Market weekend. RSVP here >>​ Saturday Saturday, April 25 | 2–4pm An Afternoon with Peter Dunham​ Join celebrated designer Peter Dunham for a book signing of The World of Peter Dunham and a conversation about his distinctive approach to layered interiors, global inspiration, and timeless design. If you love textiles and storytelling through interiors, this one will be a treat. RSVP here >>​ Saturday, April 25 | 3pm The Art of Selling to the Luxury Client​ Explore how affluent clients are redefining value through craftsmanship and intentional living, and how designers can position themselves as trusted advisors in that process. If you’re ready to elevate your client experience and your consultative sales approach, this panel will give you practical insights. Sunday Sunday, April 26 | 10am-12pm Bluegrass Brunch​ Start Sunday morning the right way with live bluegrass music by the Asheville Mountain Boys, tasty Southern bites and bubbles as designers, editors, and makers gather before a full day of market. RSVP here >>​ Sunday, April 26 | 12pm The Future of Craft in an Algorithmic Age​ What does craft mean in a world of infinite digital inspiration and AI-generated design? I’ll be moderating a conversation with some of the industry’s most thoughtful designers about how we source what others miss, design with materials instead of trends, and create work that feels culturally enduring. RSVP here >>​ Sunday, April 26 | 3pm Brand to Rebrand: Shift Your Business from Now to Next​ In this panel, we’ll talk about what it really takes to evolve your brand whether you’re attracting a new audience, scaling your business, or aligning your messaging with the next phase of your work. Monday Monday, April 27 | 10am Ditch the Templates: The Back of Your House Needs a Winning Team​ Join the team behind the Vacation Rental Designers Collective for a candid conversation about the systems, partnerships, and strategic thinking that support sustainable growth behind the scenes. *This will be the last year to visit The Point before it moves to its new location...and you won't want to miss it! HPMKT tapped my good friend and fellow VRDS co-founder Jessica Duce to reimagine the interiors, and her design homage to the history of HP is going to be SO SPECIAL. ♥️ Monday, April 27 | 2pm In Conversation: Design, Media & Market​ This will be a more intimate discussion about how designers build sustainable practices while navigating media visibility, running a successful practice, and securing brand partnerships. Monday, April 27 | 4–5:30pm VRDS Meetup @ Market​ Cocktails, conversation, and a chance to connect with the growing community of designers exploring vacation rental and hospitality design. Stop in and connect with our rapidly growing corner of the industry! RSVP here >>​ Need help navigating Market? Whether it’s your first market or your fiftieth, I’ve created a custom Market map you can save to your phone to help you get around while you're here (there are layers and descriptions for my favorite showrooms, parking, and local places to eat and drink):
🎧 Listen in while you travel! If you’re on the road or in the air this week, it’s also the perfect time to catch up on all the episodes of my *new* Marketing School Podcast. I’ve been talking with some of the most thoughtful voices about creativity, business, and building brands that actually last. Listen straight from the site, or link to your favorite platform. Pairs perfectly with your drive (or flight!) to High Point. 💕 ____ I can’t wait to see you in High Point next week, Reader. Hit reply if you're coming, or stop by, say hello, and let me know what ideas are taking shape for you this season. To your next big idea ✨ Ericka PS. Marisa Wilson's always cool Cool Girls Guide to HPMKT is out to help in your planning...get your copy here! ​ |
✨ Get Your Story Straight.
Love a good story-driven newsletter? Me too! Join our community of 10K home industry professionals learning how to tell better marketing stories so they get heard *and* hired 🎉. Get straight-talk advice, templates, workshops, and trainings developed specifically for interior designers, architects, and other creatives on a mission to level up their work, and their life!