āØ Get Your Story Straight.
Love a good story-driven newsletter? Me too! Join our community of over 8000+ home industry professionals learning how to tell better marketing stories so they get heard *and* hired š. Get straight-talk advice, templates, workshops, and trainings developed specifically for interior designers, architects, and other creatives on a mission to level up their work, and their life!
Are you selling the sizzle?
š„ Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and video, my grandfather became a meticulous record keeper. And as I've been very slowly packing and unpacking his house for the past few years (mostly I just move boxes into the garage tbh), I was delighted to discover a series of handwritten notes and photos amongst an album of professional memorabilia from early in his career after he returned from...
š BIG things are happening next week in High Point!
Upcoming events you won't want to miss... Happy fall Reader! Within the few days after HPMKT winds down each April and October, I'm back on the phone setting up time with my industry colleagues and friends to debrief: what really happened in High Point beyond all the inspiring product introductions (which is YES! a huge topic of conversation), but more often, we're putting our heads together to unpack the undercurrent of marketāwhat we overheard in the bathroom line, what people were talking...
Design is the bet EVERY house wins āØ
Hiya Reader. I've been sitting on an announcement for a while now, and it's BIG! Our award-winning, luxury Vacation Rental Design Summit is heading to VEGAS, BABY...and you're invited! š Mark your calendars for January 24-26, 2026 to join us in Las Vegas, a city where hospitality knows no limits. For this year's event, we're continuing to reimagine what design can do for the vacation rental industry...think desert escapism, Rat Pack glamour, and the thrill of reward. All layered within the...
#FrenchGirlSummer āØ
I turned 50 this year, Reader. A ridiculous and unbelievable event in a year filled with just as many more ridiculous and unbelievable events. And I made a declaration: Iām tired of living on someone elseās time. Itās time for me! So this summer, I committed to the French way of summer-ingāfour to six (!!!) opulent weeks of time awayā¦from work, from whatās comfortable, from routine. Of course, owning two businesses necessitates that I canāt fully unplug the entire time, no matter how French...
šæ This spring, let's change the conversation...
And connect at High Point Market! Hiya Reader. Thereās a moment that hits me every April and Octoberāusually as Iām sipping coffee on my terrace in my quiet High Point home, the still chilly mornings all to myself before the sun wakes the birds* and the days get started. Itās the feeling of Market season beginning hereāwhich, as you know, is not just a trade show, but a creative pilgrimage. A place where our industry gathers to show what's new and noteworthy, to talk shop, share stories, and...
The New Language of Luxury āØ
What I learned about craft and the nature of luxury on my recent trip to Paris... A peek inside the extraordinary FĆ©au Boiseries showroom, a playground for the senses in the heart of Paris. We talk about luxury all the time in this industry. But what does it actually mean, Reader? Itās not a price point. Not a label. Not a trend. True luxury is slow, deliberate, and designed to be experienced, not consumed. And yet, in our digital realityāwhere clients first encounter our work through a...
š¾ Jaguar's great leap...
What we can learn from the year's greatest marketing mishap. Hiya Reader. As many of us are traveling at year end and others are browsing through an inbox of Roundups and Best-of lists, I thought I'd use a juicy recent branding headline as the topic of this month's email...to bring you comfort, joy, and hopefully entertainment throughout the holiday break! š I'll kick this off with a story about one of the biggest rebranding disasters of the year: Jaguar. The iconic car maker, once synonymous...
š«¶ The art of selling...without selling out.
Why making genuine connections feels really hard these daysāespecially onlineāand how to make it a more fulfilling process.** Hiya Reader. Marketing feels overwhelming for many creatives because itās rarely taught alongside the craft of making in art and design schools. And yet it is itself an act of making...of making connections, making a point someone might not have thought of before, of making ideas visible and irresistible, of making an emotional bridge between your work and the people...
Is there a secret network of tunnels under downtown High Point...?
āØ From paint with crystals to whole-home integration, hereās what made HPMKT unforgettable. Hiya Reader. Whether we crossed paths at Market Square or in one of the many bustling showrooms, I hope you were just as enchanted by High Point Marketās magic this past October as I was! And for the new faces here: Hi, Iām Ericka! š Iām a designer and brand strategist, obsessed with how our built environment shapes the human experience. Through this newsletter, I share stories and insights about...
Inconsistent marketing leads to inconsistent income.
ā° Time sensitive inspiration from MY inbox! I couldn't have said it any better, so before I say anything more I first want to say, thanks GAIL! ššæšš¾šš½šš¼šš»š Anyone who's been in the design industry even for just a beat has certainly heard of Gail Dobyāa celebrated interior designer with a background in finance and banking. Her business acumen and wisdom has guided numerous designers, architects, and other creative professionals to profitability and financial freedom. Gail's monthly business...
Love a good story-driven newsletter? Me too! Join our community of over 8000+ home industry professionals learning how to tell better marketing stories so they get heard *and* hired š. Get straight-talk advice, templates, workshops, and trainings developed specifically for interior designers, architects, and other creatives on a mission to level up their work, and their life!